Posts in 'Online Advertising' Category

Is Google’s OpenSocial really just to promote Orkut?

I came across a few posts recently which claim that OpenSocial is not going to help Google much since it’s just a platform and it won’t help them increase the Orkut popularity. I don’t disagree with this argument, but what they go on to conclude is that OpenSocial is no big deal and probably is [...]

MoveOn’s campaign against Facebook gaining momentum

MoveOn.org’s campaign against Facebook’s Beacon program is gathering momentum. The number of users who have joined MoveOn’s Facebook : stop invading my privacy group has been steadily increasing over the last few days. There are many blogs/sites as well which have come out in favor of MoveOn’s campaign.
Facebook’s Beacon is way for Facebook users [...]

Online advertising to double in next 4 years

As per a recent report by internet marketing research firm eMarketer, the revenue share of online advertising is going to approximately double from it’s current level in 2007. The US advertisers are expected to spend around $42 billion up from the current levels of $21.7 billion.
Those who question the long term business model of firms [...]